March 4, 2019

Jordyn Anderson

PRSA California Capital Chapter


Matt Notley

Sacramento Public Relations Association



Sacramento’s top public relations industry organizations joining forces

Independent SPRA folding into PRSA California Capital Chapter

SACRAMENTO, Calif. – The California Capital Chapter (CCC) of the Public Relations Society of America (PRSA) and the independent Sacramento Public Relations Association (SPRA) announced today they are joining forces and will operate moving forward under the PRSA CCC name. This decision signifies a combining of the region’s top two organizations representing and advocating for public relations professionals.

“SPRA has been synonymous with the elevation of Sacramento’s public relations community for decades,” said Jordyn Anderson, president of PRSA CCC. “We’re honored to team with an organization who has represented our industry so well, and we’re eager to unite around our mission to advance communications professionals in the Sacramento region, and beyond.”

The current SPRA board of directors made the decision to approach PRSA CCC to explore an alliance in late 2018.

“Although this was a difficult decision because of SPRA’s deep history and legacy, joining forces means Sacramento’s public relations professionals now have a stronger, unified voice,” said Matt Notley, president of SPRA. “The Sacramento PR community should view this announcement as a renewed commitment to bettering our craft and focusing on work that makes Sacramento shine.”

SPRA was founded 60 years ago in 1959 to promote and advocate for the Sacramento region’s public relations community. Through the years, SPRA hosted a series of engaging programs to educate and strengthen Sacramento’s PR community, including a professional speaker series, continuing education workshops, networking mixers, and an annual student networking and career day.

SPRA is best known for its annual CAPPIE Awards gala honoring the region’s best PR work. As a nod to the CAPPIES, PRSA CCC’s annual Influence Awards ceremony will include an award category to honor the best Sacramento-focused campaign whose goal is to improve and enhance the greater Sacramento region.

PRSA CCC draws members from a wide area of Northern and Eastern California, including the communities of Sacramento, Placerville, Roseville, Napa, Fairfield, Stockton, Lake Tahoe, Chico, Yuba City, Redding, and other nearby areas. The chapter is led by a 10-member Board of Directors–in addition to one assembly delegate–who are elected to build value, understanding and demand for public relations professionals.

The alliance will be commemorated by a special event on Tuesday, March 19, at Urban Roots Brewing & Taphouse from 5:30 to 7:30 p.m. Communications professionals and current and past members of both associations are encouraged to attend to celebrate the 60-year legacy of SPRA. Complimentary press passes will be available at the door.


About PRSA

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion-dollar global public relations profession. As one of the industry’s leading voices on the important business and professional, it also advocates for greater understanding and adoption of public relations services issues of our time. Local charters such as the California Capital Chapter are established to advance the public relations industry through learning, networking and recognition opportunities. Learn more at

About SPRA

Founded in 1959, the Sacramento Public Relations Association (SPRA) provides public relations professionals with career enhancement opportunities and advocates for the profession within the greater Sacramento region. For more visit