• Greg Wellman
    Greg Wellman PAST PRESIDENT

    Greg Wellman is the Managing Director and Co-founder of Mêlée Convergent Media an application development and marketing firm based in Sacramento. At Mêlée he supervises overall direction of the firm, product development and client campaign strategies. Versed in a variety of programming languages and applications including Ruby, PHP, CSS, HTML, Javascript and Adobe’s creative suite Greg oversees company resource allocation for development projects, content strategies, demographic research and digital strategy implementation. Before launching Mêlée, Greg served as Marketing Director for the Sacramento Philharmonic Orchestra and Marketing Manager for Wells Fargo Bank. He studied Economic History and attended graduate school at CSUS. In 2008, he published “A History of Alcatraz Island 1853 – 2008” for Arcadia publishing.

  • Tori Burnie
    Tori Burnie President

    Tori Burnie, project consultant in APCO Worldwide’s Sacramento office, provides clients with issue management support, specializing in traditional media relations and social media strategy and execution. Burnie has assisted clients in a variety of sectors, including consumer goods, energy and clean tech, natural resources and government. Her talent in pitching media and developing relationships, stakeholder mapping and research has helped contribute to measurable client successes. Burnie has deep and practical expertise online. Her experience includes strategy and content development, metrics analysis and community management for high-profile campaigns. She helped manage social media properties for a California-based grassroots coalition on an environmental regulatory issue, as well as the successful effort to defeat Proposition 46, a statewide initiative placed on the November 2014 ballot. Burnie attended California State University, Sacramento, where she graduated with a Bachelor of Arts in mass communication.

  • John Jacobs
    John Jacobs MEMBERSHIP COMMITTEE

    John Jacobs is a lifelong Sacramentan who has jumped at the opportunity to serve various communities across the region. Currently he is the Director of Public Relations for the NBA’s Sacramento Kings, where he lives his dream of working in sports and telling stories about his hometown. Over the past 10 years, John has served in various roles – assistant communications director for a non-profit, press secretary for California’s largest health care campaign, high school sports coach, and much more.

  • Patrick Harbison
    Patrick Harbison PROGRAMMING COMMITTEE (CAPPIES)

    Patrick Harbison is the owner of Patrick Harbison Public Relations (PHPR), a full-service public relations firm in Sacramento. With more than 15 years of experience as a publicist, media consultant, publicity professional and media booker, Patrick leverages his extensive contacts within broadcast and print media to yield coverage for his firm’s clients which include marquee events, politically-minded organizations and daytime television actors. A lifelong Sacramento resident, Patrick lives in midtown with his dog Guinness.

  • Karlee Cemo-McIntosh
    Karlee Cemo-McIntosh EVENTS COMMITTEE

    Karlee Cemo-McIntosh is the Marketing and Business Development Manager for Sacramento365, a brand of Visit Sacramento. In her role, she manages the marketing, content, advertising and partnerships for Sacramento365, and oversees a passionate team to ensure the region’s arts, cultural, community and recreational events are highlighted online. Before joining the Sacramento365 team in 2015, Karlee served as the Director of Marketing for a local law firm and managed the marketing for two start-ups. Karlee has served in a variety of roles for Metro EDGE, the Sacramento Metro Chamber, WEAVE Inc., American Cancer Society and the American Heart Association. Karlee studied Journalism: Media Studies, Sociology and Television and Film at San Diego State University.

  • Nicole Norton
    Nicole Norton OUTREACH COMMITTEE

    Nicole Norton Account Executive for Perry communications joined SPRA in 2016. Nicole helps secure media coverage, builds social media strategies, content and plan events as part of the outreach committee for SPRA.
    Nicole served as a Public Affairs intern for the California Special Districts Association. In this capacity, Nicole worked closely with the Public Affairs Specialist in implementing successful social media campaigns and was instrumental in planning the association’s annual lobby day program at the State’s Capitol.
    Nicole earned a Bachelor’s of Art degree in Government from California State University, Sacramento. There, Nicole led several educational programs for undergraduate students and other campus activities.
    Outside of work, Nicole can be found exploring Northern California’s wonders, advocating for human and animal rights and watching Netflix with her cats, Atticus and Bowie.

  • Chelsea Irvine
    Chelsea Irvine OUTREACH COMMITTEE

    A legislative analyst at local governmental advocacy firm Aaron Read & Associates for going on five years, I also get to work my public relations magic at ARA’s sister company, Marketplace Communications, which hit the ground running three years ago.
    Hometown: Born in The OC, I transplanted to Sac as a toddler, so I consider myself a native.
    Sacramento guilty pleasure: Early afternoon Friday happy hours after busy workweeks, a nice glass of wine on my makeshift patio overlooking the 99/80/50 interchanges (I’ve mastered the art of pretending it’s the ocean) and taking the beach cruisers out looking for trouble on sunny weekends.
    If Mayor Johnson ever asked: Can we get serious about that Oak Park makeover? Every neighborhood in Sac deserves to be wonderful, and my neighbors in OP are no exception.
    Dream job: Being Samantha Brown. Travelling the world, hanging with the locals and getting paid for it? Sign me up!
    In a past life I was probably: A writer of incredibly successful novels. In this life I lack the patience and the time.
    In the next life I want to be: An ambassador to far off countries in need of being heard. Or maybe a winery owner.

  • Rachel Smith
    Rachel Smith OUTREACH COMMITTEE

    Rachel leads FSB’s public relations practice and oversees media relations campaigns for the firm’s clients, including global companies, national organizations, local businesses, and non-profits. She manages FSB team members on client branding, earned media and social media campaigns, event production, community partnerships, and grassroots public relations.

  • Michael Rivas Rossman
    Michael Rivas Rossman EVENTS COMMITTEE

    Michael Rivas Rossman is a Corporate PR Specialist at State Farm Insurance where he helps manage State Farm’s social media presence as part its Digital PR team. With over a dozen years’ experience in corporate Public Affairs, Michael has had the fortune of working in a wide range of roles including corporate philanthropy, community relations, media relations, government affairs, and brand PR. Michael earned his Bachelor’s degree in International Relations from the University of Illinois. Originally from New York State, Michael has lived throughout the U.S. as well as in Argentina, Spain, and Saudi Arabia. He currently lives with his wife and two daughters in Sacramento, CA.