SPRA is now accepting entries for the 30th annual CAPPIE Awards for excellence in public relations in the Sacramento area. Don’t miss your chance to be recognized for the extensive work you have done on behalf of your company’s or clients’ public relations efforts. Award categories are as follows:
FIRST DIVISION – Overall Public Relations Campaigns
This division is open to completed public relations programs that use several tools and methods for achieving the program’s objectives.
1.1 Long-term Public Relations Campaign: A campaign or program lasting six months or longer, designed to favorably influence or improve relations with one or more public audiences.
1.2 Short-Term Public Relations Campaign: A campaign carried out in less than six months, using a variety of public relations tools designed to gain publicity for a product, program, special event or to achieve a specific objective.
1.3 Media Event or Press Conference: An event or press conference that may include a press conference, briefing or other event specifically designed to target media about a product, service, issue or organization.
1.4 Special Event or Festival: An event that may include a festival, sports event, fundraising event, sporting event or other event involving the general public.
1.5 Public Service Announcement or Campaign: An announcement or campaign for a specific public service issue or agency. Entries can include an individual or any combination of print, radio and TV public service announcement(s) along with strategies for promoting this issue or agency to the public.
1.6 Political Public Relations Program: A program with a specific objective to promote a political issue, grassroots campaign, or candidate during 2014.
SECOND DIVISION – Individual Outreach Elements
This division is for specific tools used in public relations campaigns or as standalone pieces. Entries in this division may be part of a campaign submitted into Division 1, however, there is a separate fee for each entry in the following categories:
2.1 News and Opinion Writing: A document that will evaluate the quality of writing itself. Please include clippings as well as an original unedited version of the piece and a description of the strategy for content and placement. This may include an editorial or opinion writing, brochure, speech, feature writing, news writing, press release, etc.
2.2 Continuing Publication, Newsletter, E-newsletter or Blog: A publication designed to communicate with an audience such as a company’s employees, prospective clients, community residents, board of trustees stockholders, related industries, etc. This may be a client or company publication, membership or society newsletter, etc. in either print or digital form. It must be produced at regular intervals.
2.3 Branded Materials and Collateral: A printed element designed to communicate general capabilities of an organization and/or specific service or product.
2.4 Annual or Special Report
THIRD DIVISION – Digital
This division is for specific tools used in digital public relations campaigns or as standalone pieces. Entries in this division may be part of a campaign submitted into Division 1, however, there is a separate fee for each entry in the following categories:
3.1 Mobile App: A public relations campaign designed for smartphone and/or tablet applications. Include copy and any images of key pages.
3.2 Infographic: An Infographic created within 2014 that illustrates an idea for educational purposes, a product, a service or an issue.
3.3 Social Media Campaign: A campaign or campaign element designed specifically for social media. Include screen grabs or copies of key pages, additionally, include the website URL for external sites.
3.4 Video: An original video distributed online to inform target audiences of an event, product, service, issue or organization that garnered media or public attention.
3.5 Website: A website designed and launched in 2016.
FOURTH DIVISION – Pro Bono
This division is for a program or piece done free of charge for another organization. Fees of more than $75 for PR services are not permitted in this division; however, material costs are allotted; however, fees for PR services are not permitted in this division.
4.1 Campaign: A campaign (executed free of service fees) carried out in three or more months, using a variety of public relations tools designed to gain publicity for a product, program, special event or to achieve a specific objective.
4.2 Special event: An event (executed free of service fees) that may include a festival, sports event, fundraising event, sporting event, media event, press conference, or other event involving the general public.
Entry Fees: $60 per entry
You may pay by credit card or Paypay
Entries without payment will not be accepted.
February 17, 2017. Late entries will not be accepted.
Entries will be evaluated by a panel of judges from the Sacramento region. Judges are selected for their expertise in the public relations field. Each entry will be awarded points up to the maximum allowed per each category. The scores are then averaged to provide the final score. A perfect score adds up to 100 points. Each category has a range of points that determine award level. The decision of the judges is final.
Entries will be judged by category with points awarded in the areas listed below:
1. Objective: Were the objectives clearly stated and described?
2. Method: Are the chosen methods clearly described? Were these methods used successfully in achieving the objective?
3. Results: Were the results successful? Does the entry material support the description of the results?
4. Creativity and Ingenuity: Is the program or piece eye-catching? Were creative solutions employed? Was it clever? What limitations, if any, had to be overcome?
5. Additional Collateral: What was the overall quality of the project? How well did the elements support the concept? Was it well organized? Was the production well executed?
Gold CAPPIES may be awarded in each category. Nominees will be notified prior to the awards and winners will be notified during the CAPPIES Awards Gala from the stage.
For more information email our CAPPIE Awards Gala chair:
Patrick Harbison at email@example.com.