The Sacramento Public Relations Association, or SPRA, provides public relations professionals with career enhancement opportunities and advocates for the profession within the greater Sacramento region.

The organization was founded in 1959, and continues to play a vital role in the region’s public relations community by:

  • Creating opportunities to advance the professional reputation of public relations
  • Advancing the professional skills of members engaged in the field of communication with professional development information
  • Encouraging dialogue by providing opportunities to meet with others in the business to learn new and better methods of performing our craft
  • Assisting college students in their effort to become public relations professionals

SPRA hosts a series of fun and engaging programs, including: a Professional Speakers Series, its annual CAPPIE Awards gala honoring the region’s best PR work, continuing education workshops, networking mixers, and a student networking and career day.