Sacramento Public Relations Association

Professional Speakers Series
The Sacramento Public Relations Association Invites You... ...to its monthly Professional Speakers Series Luncheon. This month please join us as Mitch Zak, Partner at Randle Communications, discusses grassroots campaigning.
WHO: The Sacramento Public Relations Association WHAT: Professional Speaker Series Luncheon featuring Mitch Zak, Partner of Randle Communications. WHEN: Thursday, September 24, 2009; registration begins at 11:30 a.m. WHERE: Sofia Restaurant, 815 11th St., Sacramento, CA 95814 (note: Sofia has its own parking lot in addition to street parking) WHY: Communications professionals use many methods to reach their target audiences. One of the best ways to build coalitions and engage everyday people is through the use of grassroots advocacy. Businesses, organizations and politicians are increasingly turning to web avenues to help inform community members and build constituencies around important issues. Considered one of California’s leading grassroots communications strategists, Mitch Zak will share why grassroots programs are vital to public affairs and help define the face of the modern grassroots campaign. Specific topics to be discussed include: An overview of the differences and similarities between public affairs and public relations How grassroots programs are vital to public affairs practice Strategies and case studies for successful grassroots programs And more!