Sacramento Public Relations Association

Professional Speakers Series
How to Avoid a Media Disaster: Media Training 101 for You and Your Clients Bill Halldin, principal of Halldin Public Relations
Thursday, March 26, 2009 New Location: Sofia Restaurant 815 11^th St., Sacramento, CA 95814 Registration/Networking: 11:30am - Noon Luncheon/Presentation: Noon – 1pm
We all want great media coverage for our companies and clients, as well as the products and causes they represent. And many times the best media exposure is that which comes directly from the face of the brand, i.e. president, vice president, marketing director. However, as media experts we have to train our clients and spokespeople to be effective in their communication with the media. Bill Halldin has worked with a wide range of professionals in numerous industries and is renowned as a leading media training expert in Sacramento. Bill Halldin will discuss: Skills and tips to prepare yourself and your clients for a media interaction Strategies to work efficiently and effectively with media How to avoid common pitfalls that can make you and your clients look bad
REGISTRATION DEADLINE: Tuesday, March 24 at Noon The cost is $25 for SPRA members and $30 for nonmembers. The cost to all registrants after the deadline is $30. Please pay, at registration, with cash, check, or money order. For complete details and to register online, please visit www.spra.org and select the Professional Speaker Series link on our homepage. *You must RSVP by March 24 at noon in order to receive your meal selection.* Drop-in attendees will only be offered what the kitchen can provide. HOW TO RSVP AND SELECT A PAYMENT METHOD : SPRA is now accepting online credit card payments via PayPal. Checks and cash are still also accepted, but PayPal is strongly recommended. The PayPal option will appear as a button on the RSVP confirmation window that launches after you submit your initial RSVP information. Lunch Choices: Sofia Steak Sandwich Grilled Turkey Melt Vegetarian Sandwich HOW TO REGISTER Click here or the "RSVP NOW " button above. Please include your full name, organization, phone number, e-mail address, membership status (please apply separately for each attendee), and entree choice. QUESTIONS: If you have questions about this event, please send your message to rsvp@spra.org.