Sacramento Public Relations Association

Professional Speakers Series
Russell Postell, News10 President and General Manager How the Digital TV Evolution Affects You
THURSDAY, February 21, 2008 Firehouse Restaurant, 1112 2nd Street , Sacramento Registration/Networking: 11:30am - Noon Luncheon/Presentation: Noon – 1pm

On February 17, 2009, broadcast television as you know it will end. Digital t elevision will be the new standard. This is the biggest change since color TV and it will affect all broadcasters and consumers. Get prepared with the Sacramento Public Relations Association Professional Speakers Series luncheon featuring News10 President and General Manager Russell Postell. Russell Postell is a passionate innovator in the field of broadcast television and has lead News10 into the new age of multiplatform casting. Viewers can access News10 news and weather via cell phones, pod casts, text messages, electronic billboards and mobile web casts through News10.net. Now, Russell is ready to meet the challenges of a new broadcast standard and share his knowledge of how it works with you and more. 1. February 17, 2009 Analog TV switches to Digital TV by law. 2. Consumers who receive free over-the-air television signals through antennas (or rabbit ears) and who don't subscribe to cable, satellite, or a telephone company service provider - will be affected by this change. 3. The benefits of Digital TV are remarkable. This new technology will deliver crystal clear pictures, sound , more channels and free over the air High Definition Television (HDTV) to consumers with HDTV receivers. Russell Postell's career of 24 years in broadcasting, has taken him from his home town of Boston, to New York, and San Francisco. He has been a part of News10 for the last 14 years as he has worked up from the Local sales manager position to President & General Manager after spending 6 years as director of sales at News10. His broadcast experience includes positions in radio, TV and regional cable sports network sales and broadcast management. He now gladly refers to Sacramento as his home. Defined as a visionary, Russell has been General Manager of News10, for the past six years. He has led the station through many changes as, News10 works to redefine the meaning of news in Sacramento. He knows that local news is collaboration between the community and the station 24 hours a day, seven days a week. Don’t miss this important topical presentation and discussion.
REGISTRATION DEADLINE - Noon on Monday, January 14, 2008 The cost is $25 for SPRA members and $30 for nonmembers. The cost to all registrants after the deadline is $30. Please pay, at registration, with cash, check, or money order. There is limited street parking and the Firehouse Restaurant will supply $5 parking vouchers for the City garage. HOW TO REGISTER Click here or the "RSVP NOW " button above. Please include your full name, organization, phone number, e-mail address, membership status (please apply separately for each attendee), and entrée choice: Petit King Salmon,Caprese Steak Sandwich, or Polenta with Pesto-Grilled Vegetables. Questions: If you have questions about this event, please send your message to rsvp@spra.org.